As the scope of higher education increases, the research fraternity is benefiting immensely from the national and international journals which contain research papers and news about a field of study. The matter for these journals is written by well-known academicians and teachers who have been involved in guiding research scholars since years.
Two popular journals, which are assisting research scholars across the world, are International Journal of Finance and International Journal of Marketing. These journals are published quarterly and reach the scholars of several universities. Being related to the fields of marketing and finance, the journals are not just beneficial for scholars, but also for practitioners in these areas and academicians. The availability of these journals in the online version is a blessing for the research community. While the International Journal of Finance is aimed at risk managers, insurers, and students of financial management, the International Journal of Marketing serves the cause of retail managers and marketing students. They can get ideas for better management and learn techniques which can be applied practically at the workplace.
The conversion of the matter for the online version is done by experts from e-learning content companies. These companies assess the matter that is present in journals, and devise ways to make it more interesting, as well as interactive. The research matter is often serious and might be iterative for a reader. To gain higher readership, it is essential that the matter be augmented with images and graphs that explain a topic better. This is the role played by e-learning content companies. The content providers and designers make the matter easy to understand and alter it to suit the new mode of delivery. The subject matter experts, who prepare the research papers for the International Journal of Finance and International Journal of Marketing often, have to work with the designers at the e-learning content companies to make them understand the subject better.
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